Originally, the term signified “piece of burning wood”, which became, through the application of the word in the myths, a way to define a “burning sword”. The word “brand” dates back to Old Norse, the ancient North Germanic language from which all the Anglo-Saxon languages derive. Which is intimately connected with a word we often use in marketing, but we have almost forgotten for its original meaning: branding. This guide will show you how branding came about and how serial numbers are used. The serial numbers we most treasure in our high-end and luxury watches, guaranteeing their originality and value, are the evolution of a concept that is thousands-years old: the concept of property.
